The Ultimate Marketing Secret Weapon

Episode Summary

In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.”

Show Notes

  • The 2018 and 2019 Genius Network Annual Events
  • ELF (Easy, Lucrative & Fun marketing)
  • The Ultimate Marketing Secret Weapon
  • The Beatles “song titling formula” (and how it applies to headlines)
  • Historically successful headlines, and their modern application
  • Powerful emotional motivators
  • When in doubt, start your headline with these two words.
  • 7 Powerful Headline Formulas
  • Many headline examples for the Cleaning Industry
  • Joe Polish’s famous and trademarked headline
  • The Elite Cleaner Program/The Rich Cleaner Program

People Mentioned

  • Joe Polish
  • The Beatles (Lennon, McCartney, Starr and Harrison)
  • Eben Pagan
  • Dale Carnegie

Books Mentioned



Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners by emailing

Leave a Reply