How to Become More Persuasive with Jody Williamson, Part 2

By May 18, 2018 Podcast No Comments

Episode Summary

In this episode Jody Williamson helps you to see the right approach to selling and persuasion.  This follows the discussion on the wrong approach that came in Rich Cleaner episode #68.

 Show Notes

  • The Sandler Sales System
  • Bonding & Rapport
  • Upfront Contracts
  • Pain – Center Point
  • Qualification Process
  • Decision Process
  • Fulfillment (presentation)
  • Post Sale (confirming the sale)
  • 70/30 rule (Listening vs. talking)
  • “Showing up vs. Throwing up”
  • “Wimp Junction” – avoid it!

Books mentioned

  • The Contrarian Salesperson by Jody Williamson
  • You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at

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