Billion Dollar Success Secrets, Part 1, hosted by Timothy Paulson, Episode 41

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In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your cleaning and restoration business.  You will discover how just one idea can change everything for you.  

Here’s a glance at what you’ll learn from Timothy in this episode:

• The Success Story of the Hair Club for Men (and what it means for your Cleaning and Restoration Business today)
• Why it is better to be different than it is to be better
• 11 Secret Success Strategies (that will be revealed over 2 episodes)

Show Notes

• Timothy’s Welcome
• The Success Story of the Hair Club for Men (and what it means to your Cleaning & Restoration business today)
• 11 Secret Success Strategies (that will be revealed over 2 episodes)
• How just one idea can change your business forever
• Why it is better to be different than it is to be better
• If you keep doing the same things, the same way you have always done them, you’ll get the same results
• Here are the first 4 Secrets that will be shared in this episode:
  • The Right Name: Change the Frame
    • How can you change the frame so your Cleaning business is viewed differently?
  • Unique Naming Formula
    • What differentiates your Cleaning Business? What unique name can you use for the services you offer that makes you stand out?
  • Tuccaroni Pricing Model
    • If you are going to be different, you can charge more
    • If you charge more for your cleaning and restoration services, people will believe you are better
    • The more something costs, the higher the quality is perceived.
  • Continuity Model
    • Establishing a program where your clients automatically have you come back for another cleaning every six months without you having to sell them again

Bio

Timothy Paulson has been a part of monumental business successes through his career.  He served as Vice-President of Hair Club for Men, helping the company to grow from 8 to 69 offices and a $120 million a year company during his tenure.   With Joe Polish he is co-author of the best-selling audio program “Piranha Marketing: The 7 Success Multiplying Secrets to Dominate any Market You Enter.”  Timothy has worked closely with Joe Polish since 2001, helping Cleaning and Restoration companies transform their businesses to become “ELF” (Easy, Lucrative and Fun).  He also helped Joe create the famous “Better Your Best Contest” model which has resulted in tens of millions of dollars of increased business for participants.

Timothy is the author of books, including LOVE & GROW RICH: How to Love Your Way to Life’s Riches.