In Episode 19 Show Notes:
- What advice would you want to know from the owners of a $1 Million per year carpet and upholstery cleaning business?…you’ll get your answers on this episode!
- The one offer that runs through 99% of their promotions…without implementing this they swear they’d never have gotten this far!
- How you can overcome stagnant growth – and get past a mindset (you likely have) that’s stopping you.
- The rule of reciprocity. Learn exactly how this rule works and you can leverage it to get the amount of referrals, reviews, and repeat business you should be getting.
- Why would Joel, who’s started and sold two very successful carpet cleaning businesses, scrap everything he learned and do it THIS way instead!?
- Find out how to get a free sample of the promotion that has gotten $10 back for every $1 spent…for 10 years straight!
Links and Resources:
Get the “Done-For-You” Client Newsletter that Len and Annette use in their business
Join the discussion 28 Comments
this was my first podcast i listened to by the rich cleaner. Absolutely blown away by the simple ideas and concepts of this promotion. I hAVE HEARD JOE SPEAK OF THIS BEFOREIN A NIGHTINGALE CONANT PROGRAM, SO THE INFORMATION WASN’T NEW, BUT THE DETAIL REVEALED IS THE PREFECT AMOUNT OF EXACT DIRECT WITH ENOUGH LEEWAY TO USE SOME OF OUR OUR CREATIVITY. I WOULD BE MORE INTEREST IN THE WORDING OF THEIR CLIENT COUPON.
THANKS AND I TOTALLY LOOK FOWARD TO HEARING THE REST OF THESE PROGRAMS
Thanks for the input! Glad to be able to facilitate this info.
My fear is Not knowing ghe bEst meThod to Use for a start uP company with only portAbles. (Gotta start somewhere) Thank you for this podcast. If you have any tiPs or reSources please contact me email@example.com
Some very great incites to the free room of carpet and the thought processes behind it. well done len and annette
great CONTENT AND REMINDERS ABOUT HOW VALUABLE THE FREE ROOM OF CARPET CLEANING CAN AND DOES ADD TO THE BOTTOM LINE! kEEP UP THE GREAT WORK!
Gives me another angle to use the free cleaning!
Timely and encouraging. We just talked about reinvigorating this offer in our business.
Wow, now that was a fantastic on purpose podcast. If that method can work for them, then cleaning one room free will work for me too. I plan on getting started too. I also enjoyed hear about the partnership with the dry cleaner. Can’t wait to start that as well
Great info, thanx to everyone.
What a fantastic on purpose podcast. I’m going to take action and do the same thing. If they can do it. I can 2. it’s a win-win. it gives a whole new meaning to, it’s better to give then receive. when we chose to give something for free, it creates magic.
Thanks for the wisdom.
Thanks so much for the info. i have been having difficulty getting people to reply to the free room offer. We have put out several hundred offers and only had a few return.do you have advice for that? i am going to look into more strategic partners to do my marketing. would love a copy of their letter that the dry cleaner gives out.
Make sure your Free Room offer is believable. Believability is 1/3 of the reason a person responds (the other two contributing factors are: they need it, and they can afford it, which the offer itself covers well). So use testimonials, or reference online reviews, particularly reviews that where the customer shares that they used the free room and what a wonderful experience it is. If possible, add pictures of the clients giving the reviews. Include as many of these reviews as possible since having them makes your piece infinitely more believable.
I listened to it for the second time today and today me and Ken decided to scale up our 3-step flyer campaign by 3 times. We are doing (2) 3-step flyer campaigns overlapping each other and we are going from 1000 to 3000 homes in our target market for each campaign totaling 6000 homes under a 3 month period 3 sequenced times totaling 18,000 flyers. We are focusing on the Free Room of carpet cleaning coupled with a 15-20 minute carpet audit no strings attached! Ken has the script that was discussed on this episode.
when a prospect calls we will set it up so they can be present to experience the audit along with the free room, and see the awesome value in trying our company out for the first time and opportunities and benefits for continuing to use us in the future.
Again awesome podcast:)
great PODCAST AND ADVERTISING STRATEGY. I WOULD LIKE INFO ON HOW THE OFFER IS STRUCTURED TO WEED OUT APARTMENTS AND LOW INCOME HOUSING UNITS? wHAT QUALIFICATIONS DO YOU USE. would ALSO LIKE TO KNOW OR SEE AN EXAMPLE OF THE bANNER THAT WAS TALKED ABOUT ON pODCAST #20. tHANKS FOR YOUR HELP. nORM
GReat podcast Guys,
len and annette are awesome people. known them since platinum days. got me totally motivated to rock out the free room offer. then hopefully keep the momentum.
The best podcast!!! I love to way you work with real estate agents and the unique way to print the “Free room of cleaning” for them.
I see know that this is really the key to big success in this business, to give a free room of cleaning.
Thank you guys for this great podcast. god bles you all!
Great episode guys I’m re learning about the free room of cleaning since I’m not seeing the traction yet that i really need.
Looking forward to more great episodes!
Terrific podcast. I had heard of these marketing techniques in the past but now with fellow canadians len and annette describing how well it works, I will definitely start approaching dry cleaners and real estate agents for some complimentary marketing of my own!
btw, i’d love to get a copy of the sales copy used for the free room offer.
Thank you Joel for a great interview. So much Great information, i have Tried the free room offer but didnt get much success, however i didnt try it with a third party. Perhaps i should invest in the system!!
P.s keep up the good work
Joel, the Free room offer that len and marchionda have been implementing is pretty exciting. Over the past year i’ve touched on it with potential commercial clients. i’ve been a little HESITANT with residential for 2 reasons. 1, the time taken out of the day to do the free room audit…. and in the past the client only wanting the one room done. i feel we approached them incorrectly out of the gate thou. i’m part of the elite group so i would like to venture out more. Great material on this podcast!!
I like the way they do the free room carpet audit first and come back and do the carpet. I personally took their advice and had more success this time then I did in the past . thanks a lot for sharing that
I idenTIFY WITH THE HUSBAND/WIFE TEAM. wE DO PRIMARILY COMMERCIAL CARPET CLEANING BUT HAVE HAD RESIDENTIAL CARPET CLEANING AS OUR PRIMARY MARKET a times OVER THE PAST 30 YEARS. I learned that with the right target market (via the cleaner/flooring retailer, etc) i can grow the residential arm of my business. the offer and the phone script are key. i get stuck on the design part of creating flyers so any support information would be helpful. Also, i would like to know of any spins on this for commercial accounts, particularly janitorial companies, hotels, and commercial buildings.
Awesom podcast! Thank you for grEat, exciting ideas. DefenetlY worTh to give it a try as people always love free stuff , it is in human nature and it means that such approach will guarantee customers respond.
Wow… VERY INSPIRING! GREAT INTERVIEW! I HAD NO IDEA A SUCCESSFUL CARPET CLEANING BUSINESS COULD BE POSSIBLE, BUT THIS EPISODE HAS CONVINCED ME THAT I DON’T HAVE TO BE STUCK IN THE “LESS THAN $50000 STARVING CLEANER CLUB”.
NOW i HAVE TO TRY THE FREE ROOM OFFER… AND ORGANIZE MY CARPET AUDIT BETTER.
I’m literally just starting out and i plan to use the “free room” marketing strategy. ThaNks a lot!
Just finished listening to this podcast. So excited to implement the free room strategy. I’m a little OCD and feel a little incomplete because you never came back to the 5th step in their process, the revive old clients step. 🙂 I know its been a few years since this aired but I was wondering if the copy of their certificate was still available?