In Episode 17 Show Notes:
- How the 80/20 rule lets you spend 80% less on advertising…but get way more jobs from it!
- An easy way to identify and market to your best clients.
- How to be sure your advertising message gets heard, and cuts through all the marketing “noise” to which your customers are exposed!
- The best way to find your top clients AND, at the same time, get LOADS of work!
- What NOT to do on social media.
- The one thing that our most successful case studies would never give up
Links and Resources:
Done-For-You Monthly Newsletter to Send to Your Clients
How To Run a Successful Survey Campaign to Your Newsletter List:
Surveys result in higher engagement (the customer sees that you are reaching out to improve their experience), and you have great potential to see immediate jobs as a results of this kind of campaign.
FIRST – Set up a Survey Monkey (it’s free): https://www.surveymonkey.com/
– Use a two page survey: Page one has three questions on the survey: 1) Multiple choice (about how often they read the newsletter, 2) Multiple choice (about the specials offered in the newsletter and how often they take advantage of it), 3) What do you like/dislike about the newsletter (Let them type their answer for this one)
– Create an offer on page two of the survey (the final page of the survey) and be sure they fill out their name/phone number/email so they can get the offer
NEXT – Set up a simple forwarding web page address:
– Make sure that page forwards to your Survey Monkey
– Enter the Survey Monkey URL into the code generator and save the picture of the QR code that it generates:
Now send out a postcard that includes:
Send out an email. Be sure the email includes:
– Link to the Survey Monkey
The responses you get from this survey will be well worth the effort! It will give you valuable information about your list of clients, identifying who engages with your company (the top 20%) and what you can be doing to provide your customers with more value. Simultaneously you will get jobs as a result of the survey!
Another great podcast Joel.
how often would you you send out surveys without it losing its effect? For example , if i sent 1 survey on lounge suite cleaning this month, tile cleaning the next month, carpet cleaning the next month etc. Is monthly too often?
The cardinal rule of any marketing promotion is: Test, test, test 🙂
That said, the frequency of a survey type promotion might be better left to every three months. You can test it, but my intuition would be that it every month might be too much. Based on the principle that social media expert, Gary Vaynerchuk, talks about in the ILOVEMARKETING.COM interview with Joe Polish, our messaging should only ask from our clients and prospects every so often. Mostly what we send out should be to help and provide useful information. Like the done-for-you client newsletter Piranha offers.
Thanks for the feedback Joel!
A great podcast! I liked all the elements stressing how to identify and interact with your top 20% clients. We are going to start identifying the top 20% on our list conduct surveys.