$1 Billion Branding or Direct Response Marketing? with Tim Paulson

By August 2, 2019 Podcast No Comments

Episode Summary And Feed Content

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

  • Branding vs. Direct Response Marketing
  • How much $ do you need to brand your business?
  • What is branding?
  • What is direct response?
  • What companies should you imitate (and at what point in their history?)
  • Sy Sperling and Hair Club for Men’s branding secrets
  • Why some people love branding (it’s about accountability)
  • Billboard ads by lawyers – a complete waste of money?
  • Don’t look to become famous; look to make the sale.
  • Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

  • Joe Polish
  • Ray Kroc
  • Phil Knight
  • Steve Jobs
  • Sy Sperling
  • Claude Hopkins
  • Robert Collier
  • Ogilvy
  • Dan Kennedy
  • Gary Halbert

Book mentioned

  • The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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