Episode Summary And Feed Content
In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”
Show Notes
- Branding vs. Direct Response Marketing
- How much $ do you need to brand your business?
- What is branding?
- What is direct response?
- What companies should you imitate (and at what point in their history?)
- Sy Sperling and Hair Club for Men’s branding secrets
- Why some people love branding (it’s about accountability)
- Billboard ads by lawyers – a complete waste of money?
- Don’t look to become famous; look to make the sale.
- Joe Polish’s “Is Selling Evil” presentation.
People Mentioned
- Joe Polish
- Ray Kroc
- Phil Knight
- Steve Jobs
- Sy Sperling
- Claude Hopkins
- Robert Collier
- Ogilvy
- Dan Kennedy
- Gary Halbert
Book mentioned
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
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