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- Dean shares the most effective way to create engaging relationships with your prospects and customers using e-mail
- Dean explains what the prospect buying cycle is and Joe reveals how to make money from prospects who don’t buy immediately
- The 4 types of prospects your business will deal with and what you need to say to “5 Star Prospects” to get them to buy
- Joe discusses why psychology is more important than technology and Deans shares how thinking like a chess master can improve your e-mail marketing
- How to identify people who are ready to buy from you now and make them the right offer
